Have you ever gone to a crypto website and didn't understand a thing? Many people are intimidated by brightly colored charts, strange words, and confusing layouts and thus, they give up right away. At CoinMinutes, we don't operate like that.
In our opinion, it doesn't have to be like that at all – using crypto should be as simple as if you were doing something you're already familiar with. This is the reason why we put our emphasis on consistency, which refers to the fact that everything is done in the same way throughout our platform.
It has been reported by a 2024 study that 67% of the people who decided to cease the use of crypto platforms because of the confusion caused by the interfaces were the ones to mention this reason for leaving. That is a huge number of frustrated users!
When you are new, crypto can be a nightmare to understand. Things like the "blockchain" and "private key" seem like they're from a different world. If the website or app keeps changing how things work, it just makes everything more confusing.
It is similar to learning to ride a bike. What if every bike had the pedals in different places? You'd probably quit very quickly! And the same is true for crypto platforms.
Consistency is helpful for three major reasons:
First, your brain doesn't have to be as active as before. When you already know where things are and how they work, you can concentrate on learning crypto instead of figuring out the website.
Second, your learning speed increases. If the "buy" button always looks the same and is placed in the same spot, you will recall how to use it without your thinking process.
Third, your confidence level increases. No one likes, or wants to, feel lost. When you can anticipate how things will work, you become a master of the situation.
A survey conducted by Crypto Education Foundation showed that beginners who used consistent platforms were 42% more likely to still be using crypto after three months.
At CoinMinutes, we focus on six key things that stay consistent:
Our color choices are intentional. Blue means "click here," green means "success," and red means "warning." When colors have specific meanings, you understand what's happening at a glance.
We're also picky about words. Crypto has enough confusing terms already! We use the same words consistently and explain technical terms clearly – the same way every time.
Navigation is where consistency matters most. Our menus keep main functions in the same order. Back buttons always work the way you'd expect. These small details make a huge difference in how comfortable you feel.
Find More Information:
CoinMinutes' Journey to Building a Sustainable Crypto Media Brand
Making a consistent experience is part of the design process:
Our Design Rulebook
Basically, we follow a "design system" - a rulebook that dictates how things should look and work. In addition to button styles, fonts, and colors, it also defines the behaviors. It is similar to a recipe that guarantees every batch of cookies tastes the same.
Writing Guidelines
Words are just as important as pictures. Our content guidelines specify the meaning of terms, the tone of our voice, and the target reading level. Thus, the brand voice of CoinMinutes remains unchanged no matter who the author is.
Testing With Real People
There is no better way than observing real people using the platform. We test regularly with both novices and experts in order to discover their pain points.
Once, we found out that people who knew how to buy crypto were confused when they wanted to sell it. The methods used different words slightly. That little inconsistency caused big problems, so we corrected it immediately.
Regular Check-Ups
It is even possible that you have a well-established process and yet inconsistencies may appear. Thus, to uncover and resolve issues from the range of visuals to the interaction patterns at a deeper level, we carry out quarterly audits.
Your consistency with CoinMinutes extends to the whole journey:
Information When You Need It
We do not dump a lot of information on you at once, rather we show what you need to know when you need it. Every time you hover a crypto term you get a simple definition. When you click you get more detailed information. This predictable pattern allows you to be the boss of how much you learn at a time.
Help Where You Are
Help is not only located in a separate center. It comes to the place where you are working and follows the same formats for tips, guides, warnings, and technical info.
Learning Paths That Make Sense
CoinMinutes cryptocurrency outlines the typical user journeys to ensure they go from basics to advanced features in a logical order. This organized way of working is there whether you are learning about buying crypto, security, or market trends.
Real users to the rescue:
From Confused to Confident
A survey of new CoinMinutes users revealed that 83% of them felt "confident" or "very confident" in managing the platform after just two weeks. They often cited predictability and familiar patterns as the main reasons.
One user shared with us, "Once I got how the wallet functioned, I immediately understood the trading section. They were like the same system, not totally different tools."
Fewer Help Requests
We have the data showing that first-time users of our platform are 64% less likely to need support interactions to complete common tasks compared to the industry average. That is to say, they spend less time being confused and more time actually using crypto.
Switching Between Devices
Users of CoinMinutes are 2.7 times more likely to switch between web and mobile versions than users of other platforms. Thus, people feeling comfortable with moving between different interfaces indicates that the experience is still consistent.
Applying What You Learn
The concepts from the educational content that users complete are what they use across different sections 76% of the time on their first try. What you learn in one place is valid in another as well.
Consistency may not be the most exciting thing to talk about, but it still makes a very large difference in your crypto journey. By making the designs, language, and navigation consistent, CoinMinutes is giving you the ability to get familiar with the new and complicated world of cryptocurrencies which in turn makes you more confident.
This method works especially for beginners who have a lot to learn and still don't get confused with the interface. Our data reveals that consistency in the user experience leads to better user engagement, enhanced confidence, and a larger number of successful users.
As cryptocurrency keeps changing, the platforms that take the trouble to keep things simple and consistent will get more users coming and staying. At CoinMinutes, we are convinced that being predictable brings more value than frequently changing features or having attractive but confusing designs.
